SEO stands for search engine optimization — the process of making your architecture website attractive to Google and other search engines so your prospects can easily find you online.

Why is this so important? Let’s look at the numbers: More than seven out of 10 people who search online never get past the first page of search results. The top five sites attract nearly 95 percent of first-page traffic. So, strong search engine placement is vital if you want to beat your competition to the prospects who are actively looking for your architecture services online.

SEO for Architects

Here are just a few of the top techniques an architecture SEO firm will use to get your site to the top of search engine results

Choose the Right Keywords

Keywords are the words and phrases people type into a search engine when they are looking for an architect. Woven strategically into your website’s copy and meta descriptions, keywords help the search engine direct appropriate visitors to your site. It’s important to choose your keywords wisely so that you attract optimal buyers to your site. For instance, most architecture firms benefit from optimizing for local and/or regional search, using keywords such as “[city] architect.” On the other hand, an architect who does business all over the country would require a different approach.

A good architecture SEO company will thoroughly research your business, your target audience and your competition — as well as the keywords to find ones that will attract the right traffic cost-effectively.