Take a Closer Look at Your Website

If you’ve been practicing for long, chances are you have a website. However, does that website convert prospects into clients? Analyze your web design and content to make sure both are presenting the right image of you and your services. Add a blog that can serve as a conduit for pertinent news stories and helpful legal information for your clients.

Make Your Website More Visible

How visible is your website when someone needs an attorney in your location and field? If your website does not appear among the top spots of search engine results, then you need to focus on search engine optimization (SEO). SEO uses keywords, website structure, linking and other factors to make your website among the best in the criteria of search engines. An attorney marketing firm can help you with these strategies so you rank higher in search results, thus increasing the amount of traffic to your website.

Utilize Social Media Effectively

Social media can help brand you and your partners as experts in the field, but you need to use it carefully. Always be professional and above board when posting to social media, and create professional profiles on Twitter, LinkedIn, Facebook and other platforms to get your information to potential clients. Also use those platforms to cultivate relationships with those who may need your services — now or later.