This means marketing for auto parts dealers and shops must evolve as the buyers’ needs change. With the advent of the Internet, mechanics and auto repair shops have started searching online for parts at the best possible prices. To remain relevant, auto parts companies must embrace online marketing along with offline marketing to reach the most customers. Here are some of the most effective strategies for auto parts marketing.

Search Engine Optimization

When mechanics go online to look for parts, they will use search engines. Having a website that uses current SEO strategies ensures that an auto parts store’s website is among the first listed for these searches. Effective SEO requires an understanding of the types of searches done for auto parts. Potential auto parts customers may search for:

• A specific part
• Vehicle make and model
• Function of the part
• Particular problem being fixed
• Specific brand names
• Part numbers

Auto parts distributors and sales professionals can increase their sales working with an auto parts marketing company that will write content that includes these commonly searched keywords, as well as building links back to their website.