This is where an auto parts SEO company can help. Through SEO, your site can be the one that mechanics see when they’re searching for the parts you sell, and this will generate more online traffic, more online sales and even more foot traffic to your storefront location.
Why do you need to focus on auto parts SEO services? Here are some reasons.
- Mechanics are already using the Internet to find parts, so you need your site to be visible.
- Mechanics shopping locally will use the search engines to find the best prices and most convenient locations — you need it to be your store.
- Becoming visible online allows you to reach non-local traffic as well as local traffic, expanding your customer base.
- SEO is a proven, effective way for auto parts retailers to generate more traffic to their websites and more sales for their companies.
Local SEO for Auto Parts Retailers
For auto parts dealers and retailers, local SEO strategies are critical, as they draw local mechanics to your store. Here are some key components of an effective local SEO campaign.
Search-Friendly, User-Friendly Website Structure
Today’s mechanic is increasingly likely to search for parts on his phone as opposed to a desktop. Google and the other search engines understand this, and thus they reward sites for structures that are logical and mobile-friendly. An easy-to-navigate and mobile-friendly site structure also benefits your sales. When a mechanic lands on your site, no matter the device, and can easily navigate to the needed part(s), you are more likely to get the sale. This reduces your bounce rate (the speed at which website visitors click away from your site), which further improves your SEO ranking.