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Auto Parts Web Design Company

Auto parts websites are highly retail in nature. An auto parts dealership or store will use its website to showcase inventory and draw interested customers to the brick-and-mortar location. It may also sell online, shipping parts to customers. Either way, the goal is to convert visitors into customers to drive more sales.
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Web design is a key factor in that conversion process. A website that is professional, intuitive and easy to understand will convert more customers than one that lacks those features. For auto parts stores, specific website features are critical to the overall success of a site.

A Website Design That Utilizes a Conversion Funnel

The conversion funnel is a tool that attracts potential customers, then logically leads them to the conclusion that the website they’re visiting is the one from which they want to buy auto parts. With so much competition in this field, it’s a critical design element of an auto parts website.

The conversion funnel takes visitors from awareness of the company and what it offers to action, which in the case of an auto parts store is the purchase of automotive parts. Working with an auto parts web design firm that has a clear understanding of the conversion funnel will make an auto parts store website more effective.

User-Friendly Sites Are a Must

People searching for auto parts want to quickly find and purchase what they need. If a site’s design doesn’t allow — or help — them to do that, they will click away. Features that make an auto repair website user-friendly include:

  • Intuitive navigation
  • Clear shopping area
  • Fast load time
  • Uncluttered home page
  • Mobile-friendly design

By focusing on the user experience in their website designs, auto parts stores will see higher conversions and better sales. An auto parts web design agency can assist to ensure the site works well for its visitors and organically leads them to a purchase decision.

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