Marketing for Call Centers

Most call centers are expert at marketing for others. They connect with customers, push promotions, and provide valuable troubleshooting support to help improve the overall user experience.

But how do call centers handle their marketing efforts? How do they attract their customers (i.e., businesses that need call center support)? Fortunately, a range of Internet marketing strategies exist to help call centers connect with and convert potential customers.

Let’s take a look.

1. Pay-Per-Click (PPC) Advertising

PPC advertising is probably the oldest and most familiar of the strategies on this list. With this approach, you design dynamic textual or banner ads that appear across the Web on off-site properties and search engines.

The main benefits of PPC advertising:

• You enjoy global reach (unlike with traditional radio, TV and print media).
• You maintain complete control of your spending through bids and auctions.
• You can A/B test thousands of different messages, offers and layouts.

And perhaps most important, you pay only if someone actually clicks on one of your ads.

2. Search Engine Optimization (SEO)

Search engine optimization is the art (and science) of ranking well on platforms such as Google and Bing. When users enter their search queries, your site is already positioned to answer those questions and provide value.

Ranking well on major search engines requires publishing valuable content (e.g., articles, infographics and white papers). Furthermore, you need to secure high-quality links from reputable sources.

This process takes time, which is why many firms outsource the job to a professional call center marketing agency that specializes in SEO. An advantage: Content you publish lives on in perpetuity — one great article can bring you traffic forever. As you add more such content, the benefits accumulate.

3. Email Marketing

Email marketing involves capturing leads every time someone signs up for one of your offers. Once a prospect is in your list, you can continue the conversation through well-crafted (and well-timed) emails.

Email marketing works because you’re not dealing with cold leads. You already have a “personal” relationship with these prospects since they’ve signed up to receive newsletters, white papers and other valuable content.

4. Web Design

None of the above matters if your website doesn’t impress visitors. Even if you hire a top-notch call center marketing company to help generate traffic, converting those visitors into customers will be incredibly difficult.

First impressions matter, which is why it pays to invest in a quality website built around:

• Clean, well-written copy
• Eye-catching graphics
• Intuitive navigation

If you’re going to outsource any aspect of your business to a call center marketing firm, you should start with your website. It is the linchpin that ties everything together.