This is where a car dealer SEO company comes in. An SEO campaign makes your dealership more visible in organic results on Google and other major search engines. When people are looking on Google for vehicles and dealers, they’ll see you — generating more inquiries, more selling opportunities.
Why car dealer SEO services?
- When people are researching vehicles online, they are getting ready to buy, and that’s when they see your name. Timing is everything.
- When people see your dealership in organic results, it gives you credibility. It sends a signal that your dealership is successful and reliable. Paid ads don’t necessarily do this.
- SEO is proven. Billions of searches are done on Google every day, and many have local intent. Car dealer SEO has been a staple for years because it works. But it has to be done right.
How to Succeed in Car Dealer SEO
A car dealer SEO agency does a lot of work. Local SEO, the subcategory of SEO that car dealerships need, has its own set of best practices. If they are done correctly, sales leads improve over time — but if not, your marketing investment is wasted. Here are three of the most important local SEO priorities.
Obtaining customer reviews.
Positive customer reviews, especially on prominent, relevant, highly trafficked websites such as BBB and consumer automotive blogs, tell Google “crawlers” your dealership has done a terrific job. This makes Google want to rank your dealership higher when search engine users are looking for the vehicles you sell. A strong local SEO campaign prioritizes generating positive reviews on strategically valuable websites.
Getting local organizations to link to your website.
A second crucial ranking factor for Google is the number and quality of websites linking to your dealership website (backlinks). Backlinks matter because they tell Google that other people in your area think highly enough of you to link to you. So again, a solid local SEO campaign will undertake a variety of approaches to secure links from local organizations such as chambers of commerce, businesses, educational institutions and others.
Making your website mobile-friendly.
More and more people use mobile devices to search online — especially when it comes to local searches. Google has made mobile-friendly design a very important ranking factor, and one that promises to become even more important in the near future. Effective local SEO involves making your website’s design, content, navigation and functionality deliver a superb experience to mobile visitors. This will help raise your organic visibility on mobile and desktop searches.