Know Your Audience
Virtually everyone uses computers, so you want your marketing messages to reach everyone, right? Wrong! That is, if you want to maximize your computer repair marketing ROI.
Rather than sending generic messaging, target your ideal client instead. Do you prefer to work with businesses or consumers? Do you have a computer repair specialty? Do you enjoy working with a particular demographic such as the elderly, or for a particular industry? Getting specific in your marketing will help you attract more of the customers you really love to work with, and fewer of the ones you don’t.
Get a Decent Website, and Optimize It
In this industry, you know for sure that every last one of your customers is online — probably the first place they’ll look for computer repair services. So, don’t skimp on your web design. Create a visually appealing site, and employ search engine optimization (SEO) methods so it’s listed ahead of your competitors when people look for computer repair in your area. This is arguably the most impactful thing you can do long term to promote your computer repair shop, so hire a computer repair marketing firm to help If you don’t have the time or expertise to do your own SEO.
Search engine optimization is super effective, but it takes time to see results. When you are starting, and any time you want to generate fast traffic, you’ll want to advertise your business. You can do this both online and offline.
Offline, start by making sure your signage is legible and visible to passing cars. Then, check out local advertising options. When you run an ad, include a coupon so you can track how well it works. That way you won’t end up spending a mint on poorly performing ads.
Online advertising can be very effective, and is likely to bring better returns for your computer business than offline ads. The easiest place to start is with a PPC (pay-per-click) ad campaign on Facebook or Google. You might also consider display ads, but these can be tricky — a computer marketing agency with expertise in specific display ad techniques (such as retargeting and contextual targeting) can help ensure this type of Internet marketing works for you.
Stay Top of Mind With Your Customers
Once you land customers, they are likely to return again and again for all of their computer repair needs — unless they forget about you, or if a competitor lures them away. Make sure this doesn’t happen by keeping in touch with them.
One of the easiest ways to do this is with social media. Use Facebook, Twitter, LinkedIn and/or other popular social sites to stay in front of your audience. Whether you do it in-house or hire a computer marketing company to do it for you, give them a mix of entertaining posts, useful tips and special deals. They’ll love you for it, and will tell their friends.
Another good way to keep in touch with your customers is through email marketing. Send them an informative newsletter regularly, and be sure to give them the VIP treatment to encourage loyalty and referral business.