Entertainment & Recreation Web Design Company

The entertainment and recreation industry is notoriously competitive. Business owners in this sector need to position themselves well to survive and succeed. The Internet is the first place most people go to learn about entertainment and recreation opportunities, so a high-quality, responsive website is a must. Here are some best practices to keep in mind when seeking entertainment and recreation web design services for your business.

Make A Great First Impression

Typical online shoppers pass judgment about the credibility of a website based on its design layout before even navigating through its pages. Visitors will quickly click away from your site if it doesn’t immediately convey the experience for which they are looking. You can communicate your message with a simple yet informative website design.

Entertainment and recreation services are wants, not needs, so you should include plenty of website design features that stimulate positive emotions and get your visitors excited about your services, including:

  • High-quality, action-oriented photos
  • High-impact, emotion-driven copy
  • Videos
  • Photo galleries
  • Lots of content explaining what your customers will experience

An experienced entertainment and recreation web design agency can help you with the professional touches that make that all-important first impression.

Leverage Your Popularity

You are in the business of pleasing people, so you know how much people look to each other for reassurance that something is worth investing in. Use your website design to show how much others have enjoyed your services. Include features such as:

  • Awards and accolades
  • Testimonials
  • News and human interest stories about your services
  • Social media integration

You can also use your site to encourage current customers to refer you to their friends. How about a widget where they can leave online reviews? Or a special referral-only page where they can send their friends to get a special deal on your services? Or, include an online store where people can buy branded merchandise and become walking testimonials for your business.

Go Mobile

More people now search online using cellphones and tablets than desktop computers. This is especially true in the entertainment and recreation industry, since you’ll likely attract people who are traveling or on vacation. That’s why it’s important to make sure your website is mobile-friendly. A mobile-responsive site will load quickly and be easy to navigate on any device, so your visitors can learn about you on the go. It will also help you rank higher on the search engines. If you are outsourcing your website design, look for an entertainment and recreation web design firm with experience in responsive design.

Also, consider including a booking page on your site. People on the go are easily distracted, so this will help catch their business while their attention is focused on you.

Build Your Following

You don’t just want customers, you want fans — and you want to stay top of mind. People often visit entertainment and recreation sites when they’re in “wishful thinking” mode — getting ideas for what they want to do “some day.” Once a person has shown interest in your services by visiting your site, you’ll want to get their permission to keep them updated on what you offer. You can accomplish this easily with a “keep in touch” newsletter opt-in form on your site. Be sure to follow up regularly with tantalizing news about your offerings, and stay active on your blog and on social media to encourage more sign-ups.

A professional entertainment and recreation website will communicate your message across channels and allow you to respond swiftly to potential new customers. When hiring an entertainment and recreation web design company, be sure to evaluate its previous web design projects — to see whether it can offer you the benefits mentioned above to establish your business brand and ensure a profitable online presence.


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