It doesn’t take long for prospect to form a first impression of your food and beverage business when visiting your website, so one of two results are most likely.

• You wow them with a professional website design that makes information accessible and navigation intuitive — leading to a conversion.
• You turn off the prospect with a design that doesn’t effectively promote your products/services, with the likelihood he/she heads to a competitor’s site.

Requirements of Effective Website Design

What are some of the best practices for food and beverage websites today? What will a food and beverage web design firm want to implement in strategic site design? Here are some examples of principles that come into play.

• Focus on the user experience. Building trust with your target audience is about, in large part, creating a strong user experience. Your site needs to perform properly in order to make your business credible. Focus on creating a clean, professional design that clearly communicates your message, showcases relevant information and gives visitors the information they need.
• Make the site responsive. Visitors will view your site on a variety of devices, from desktop computers to smartphones — which is why you need a design that adapts to all devices.
• Simplify the navigation. More than six elements on your navigation menu is too many. Determine which pages are most important/useful to visitors, and focus on these for the menu list. Working with a professional food and beverage web design company can help you better organize your menu.
• Prominently display your phone number. Display your phone number prominently throughout the website so visitors can easily contact you when they’re ready. Likewise, have a clearly linked contact page with a form encouraging visitors to reach out.
• Highlight your products/services. Make it simple for visitors to learn more about the products/services you offer by showcasing information about what you do and sell.
• Call visitors to action. Include clear, specific calls to action throughout your website to increase ROI.

This is why working with a food and beverage web design company is so helpful. Research shows that a prospect’s first visit is the most likely time they’ll become a customer. With each subsequent visit, the chances decrease. A food and beverage web design agency will know what site strategies to employ to encourage visitors to do business with you.