Home Inspector Marketing Services

When people are buying a home, they have many decisions to make througout the process. Therefore, it never hurts to get help from qualified personnel. This is why many homebuyers use a certified inspection expert who comes recommended by their real estate agents or lenders.

Yet, if you are a home inspector, how can you ensure that you are the one homebuyers choose? Through improved home inspection marketing, that’s how.These tips for marketing for home inspection professionals will help you get your business in the front of those who need your services, so you can grow your bottom line.

Build a Professional Website

If people aren’t going to use the home inspection company recommended by their lenders or real estate agents, they’ll likely go online to find one. If you don’t have a website, homebuyers can’t find you. Talk to a home inspection marketing firm about web design, and create a website that showcases your skills and services.

Focus on Optimization

Once you have a website, you must optimize it — to make your company more visible online. Search engine optimization (SEO) refers to a set of strategies you will implement to help your website rank high in search engine results. When someone searches for a home inspector in your geographic area, your SEO efforts will help yours be among the first companies a person sees. Partnering with a home inspection marketing company will ensure your SEO efforts are effective.

Pay for Results

If you are going to spend money on online advertising, make sure you are doing it wisely — with the power of pay-per-click advertising. After setting up your PPC campaign with the help of a home inspection marketing agency, your ads will appear in search engine results when people search key terms. The best part? You pay only when someone clicks the link on the ad.

Be Social

Just as face-to-face interactions are important marketing tools for home inspectors, so  is social media. Not only do social media accounts help you build the personality of your business, but they also improve your search engine rank. Don’t forget to list your company in business directories and review sites so people can easily find your contact information when they need a home inspector.

Get Creative With Email

If you are going to use email to market your services as a home inspector, you will need to get a little creative. Email marketing needs to provide something of value to the reader if it is going to build your business effectively. Consider creating an email newsletter targeting homebuyers, and subtly market your services as an inspector through it — all the while providing valuable information to the recipient.

Offline Marketing Efforts

Since home inspectors are working in a highly personal field, offline marketing efforts need to be merged with online efforts to ensure success. Some proven offline marketing methods to implement include:

  • Building connections with lenders and real estate agents
  • Printed materials you can provide to homebuyers, lenders and real estate agents
  • Networking through real estate industry organizations
  • Face-to-face interactions, or appearances, in the community

Once your online marketing is underway, focus on these offline efforts to increase your success.


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