The life coach industry has been around for a long time, but has been greatly aided by the Internet — especially by the capacity to use search engine and content development tools to make one’s expertise and availability known through life coach marketing.
How Has the Internet Impacted Life Coaches?
In the past, it would have been necessary for a life coach and a client to be based in the same geographic area, since life coaching is most effective with regular communication. While local life coaches are still effective and in great demand, today’s technology has enabled productive life coaching, even when done remotely. Easily accessible tools such as Skype and FaceTime enable the eye contact and face-to-face relationship that are critical to effective communication, and the variety of other tools at our fingertips ensure that the life coach is able to stay fully up to date with their client’s status and progress.
How Do People Search for Life Coaches?
The search for a life coach — whether local or remote — almost always starts with online research. If users are searching for local life coaches, they’re likely to include information about their geographic area in their search terms. If they’re searching for a remote life coach, they might use phrases like “online life coach”. They’re also likely to include information about the specific type of coaching that they seek. As you build your content and online presence, a life coach marketing company would recommend that you consider these factors about how people search. It’s also useful to know more about the life coach marketing services at your disposal — read on for more information.
SEO (search engine optimization) is one of the biggest areas where you’ll want to take into consideration keywords that your potential clients might use. Good SEO is one of the most effective ways to be found, as your website appears more prominently in search engine results. High-quality, up-to-date content — both on your site and other places where users might search, such as Yelp — is one of the most recommended tactics from life coach marketing firms.
PPC (pay per click) is another way of getting your site to the top of search rankings. But in this case, you pay for certain terms through a bidding system. The best way to see success in PPC is to highly target the terms you choose to pay for — searchers aren’t as averse to ads when they are more applicable to them. Finding the “secret sauce” of PPC terms and content can be tricky but extremely effective, and is often a good place to consult with a life coach marketing agency.
If potential clients share their email addresses with you, either through networking or events such as conferences, email nurturing is an excellent way to remain front of mind as they make decisions on whether your services are right for them. Even if potential clients aren’t actively in the market for a life coach, effective email nurturing should provide them with valuable information that can help them in their everyday life — and not turn them off by trying to sell them something. Email nurturing is very much a long-term marketing plan, but also one that can yield great results.
Internet marketing as an overall strategy should be a key component of marketing for life coaches. The possibilities of remote life coaching open your potential client base to a much broader audience, and the realities of the way people search for services today — almost exclusively online — means that skipping an Internet marketing strategy is tantamount to missing a huge opportunity.
Don’t forget that once potential clients get to your website, they need to stay there and make a decision about whether they want to work with you. To that end, your site should be easy to navigate with an up-to-date design — the website you might have made 10 years ago could signal to a potential customer that you haven’t been in business since that time. Good web design and content also pays dividends in SEO.