Startups and customized online retail are opening a world of potential new business for you. You just have to make yourself known to them. A solid logistics and supply chain marketing strategy can help you leapfrog the competition. Here’s how.
The Marketing Game Has Changed
We’re seeing new business models pop up at a rate never before seen. What’s more, many of these startups — think Blue Apron, Dollar Shave Club, Chewy — are open to new ways of getting their products from Point A to Point B. These are brands that care more about results than tradition, and that means opportunity for you.
A savvy logistics and supply chain marketing company would see this as an opportunity. Whereas name recognition and a “that’s the way we’ve always done it” mindset might have prevailed before, innovation and fresh thinking is the new priority. Your marketing must reflect the changing landscape of customer expectations.
New Tactics Are Beginning to Pay Off
We’ve all seen the train cars and semis rolling along, complete with the branding of major logistics companies. But what is catching the eye of more and more decision-makers is branding they while browsing the Web.
As such, your logistics and supply chain marketing services should include a robust Internet marketing component. A smart strategy includes a mix of search engine optimization (SEO) and pay-per-click (PPC) marketing — the idea being that as companies expand and research their options, your name comes up first.
Attracting and Retaining Business Are Now Two Different Challenges
As noted several times above, this isn’t your grandpa’s industry. Customers are not necessarily in for the long haul. While that can help you lure business away from your competitors, it also presents new challenges in terms of keeping them in your column.
So what does a business retention campaign look like? For starters, you’ll need to polish your ongoing communications tactics. That means smarter email marketing and leveraging the channels your target customer are actually using. It also means enhanced customer experience by way of interactive and responsive web design. If that sounds like a lot, that’s because it is. Any logistics and supply chain marketing firm will tell you that we are in a time of rapid change that needs constant attention.
In summary, marketing for logistics and supply chain services isn’t as simple as it once was. Whether you’re a newcomer to the logistics game, or an old pro looking to grow or simply maintain your customer base, you’ve got your work cut out for you. But you don’t have to go it alone.