No matter what area of music you are involved in, you need to get the word out about your business. Whether you choose to hire a music marketing agency or toot your own horn, let’s explore some music marketing services, strategies and tactics that will help you play to your strengths.
SEO Marketing for Music
Search engine optimization (SEO) is the process of getting your site to rank high on the page when people search for your products or services. There are many aspects to this, including:
- Strategic keyword selection
- On-site web copy optimization
- SEO-friendly web design
- Link earning
It’s best to combine SEO tactics within a unified, well-devised strategy designed to achieve specific goals in attracting organic traffic to your music website. Consulting with an experienced music marketing firm can help ensure that your SEO efforts achieve optimal success.
Marketing Your Music Business With Social Media
Social media is an ideal venue for your band, recording label or music manufacturing business. Music industry customers and fans are passionate about what you offer, so you are likely to enjoy more than the average number of likes and shares when you shout out about your products or events on Facebook, Twitter, Instagram or other social media platforms.
Just as with SEO marketing, social media marketing for music is best done strategically. The first step is to identify your fans and on what social platforms they hang out. Facebook and YouTube are almost universally great places to promote any musical content, but don’t rule out other platforms as well — including LinkedIn if you are a B2B marketer.
Engage Your Fans With Email Marketing
Many musicians and music businesses enjoy a loyal following of fans eager to hear from them on a regular basis. Sending a regular email newsletter to your fans is highly recommended. In contrast to social media, which can be a tricky place for sales, email is an excellent way to send special offers to your fan base, and can be a very lucrative marketing channel for the savvy music marketer.
Boost Music Industry Sales and Leads With Online PPC Advertising
While SEO and social media are great ways to build your fan base over time, you may want to grow your music business faster, fill a special event quickly, or simply have more control over your Internet marketing results. Pay-per-click (PPC) advertising is the best way to do that online. Strategic ad placements on Facebook, Google and/or other platforms give you a lot of control over the traffic you generate. And, once you have a PPC ad that works well for you, you will have a reliable way to generate profits that you can easily scale according to your needs.