No potential donor gives to a cause he or she hasn’t heard of, and that’s where nonprofit marketing comes into play. It spreads the word about a cause so people who can get involved are motivated to participate.
Likewise, even donors who already are on board will need to understand why a specific nonprofit matters. They need to hear about — or from — the organization often to help keep tabs on their desire to contribute. With the industry’s increasing competition for funds, it’s more important than ever for charities and nonprofits to strategically implement nonprofit marketing services to promote their brands.
Keys to Effective Nonprofit Marketing
For nonprofits that are looking to expand their visibility and scope of influence, here are a few marketing tips worth implementing.
- Be Clear. One of the hardest parts of any marketing campaign is also one of the most foundational, knowing what makes a specific organization stand out — and in the case of nonprofits, clearly communicating that through various nonprofit marketing services. An organization’s messaging needs to be clear in order to have impact. Everything from logo design to Internet marketing to direct mail campaigns must reinforce the same, easily identifiable message.
- Be Consistent. Regularly interacting with potential donors, volunteers and other supporters is vital to staying front of mind, and encouraging more funding and support. A nonprofit marketing company can help an organization develop a comprehensive strategy for continuing to interact with prospects, whether that means SEO and PPC to drive better search traffic, using email marketing to target specific audiences, or other strategies.
- Create a Strong Website. In today’s Internet-driven world, responsive web design — one that performs consistently across desktops, laptops and mobile devices — is basically a given for attracting prospects. When someone searches for an organization that’s meeting a specific need or helping a certain cause, the nonprofits that fit those descriptions need to show in the search results. What’s more, once someone arrives at a nonprofit’s site, he or she needs to find relevant information prompting involvement right away.
- Take Advantage of Content Marketing. Content marketing is hot today, and with good reason. For brands looking to keep donors up to date, forge new relationships and achieve specific goals, content marketing offers a fantastic resource. A professional nonprofit marketing company can help an organization create unique information that attracts donors, builds increased engagement and helps the organization build loyalty over time.
When it comes to marketing strategy for nonprofits, the help of a dedicated nonprofit marketing firm is crucial for being able to focus efforts on what works. Using research, analysis and data from the industry, a nonprofit marketing agency can guide an organization to the best combination of services for achieving its goals.