When looking for a new OB-GYN, the Internet is often a good place to start. When prospects visit your site, the impression your website design makes will partly determine whether your office — or someone else’s — gets a call.

• Does your practice seem credible? Or is it hard to get a sense of what it offers?
• Does it make prospects want to choose you for care? Or does it send them looking elsewhere?

When you’re looking to build your practice, you need a website that is communicating effectively. To make sure you’re attracting prospects instead of losing them, you want to enlist the support of an OB-GYN web design company.

What You Gain by Working With an OB-GYN Web Design Agency

When you partner with professionals who understand web design and the challenges of medical marketing, you gain a powerful resource for reaching your target audience. A professional OB-GYN web design firm will use a variety of strategies to help you create a strong online presence: streamlined design, compelling calls to action, mobile readiness, location mapping, clear contact information, etc. All of these components will work together to create a strong, cohesive message that builds trust with prospects and encourages them to contact your practice.

A Checklist for Strong OB-GYN Web Design

When you work with an OB-GYN web design firm, it will employ specific strategies for turning your website into a lead-generation machine. Generally speaking, your design should include the following:

• Simple navigation, with six or fewer items in the main menu
• Streamlined design that guides visitors to important information
• Custom, attractive photos that communicate information about your practice, staff, services, etc.
• Clear mapping and location information, for the sake of search engines — and for patients trying to find your office
• Prominent contact information to make it easy for visitors to reach you
• Compelling calls to action throughout the site, encouraging prospects to contact you
• A user-friendly patient portal for accessing messages, prescriptions, referrals, test results, etc.
• Relevant, regularly updated information in blogs, articles, etc.
• A responsive website design that adapts to a visitor’s viewing device

This checklist is a starting point for what can help turn your website into a powerful 24/7 marketing tool. When you work with a reputable OB-GYN web design company, these are some components it will seek to include in your design.