Orthodontist SEO: Four Main Mishaps Medical Professionals Make When It Oomes To Web Design And Proper SEO
Listen, you cannot expect dentists, doctors, and other medically-trained personnel to be good at everything. These people went to school for medicine and science, not SEO practice. There are some medical doctors and dentists that are good at SEO though.Today’s topic is about those dentists who are not good at SEO and maybe need a little extra help. We have listed below four common mistakes that some of you are already making and why you might need to make some changes.
Orthodontist SEO: The Four Traps Some Medical Personnel Fall Into
1) Some of you do not use longtail keywords. Now, while some argue against the practice, we suggest you start doing it. Make sure to tailor your keywords to your business and what you offer as an orthodontist.
Your keywords are going to be longer and have lower search volumes, but that is kind of the point. In doing this, you will have more high-quality visitors to your page and less competition.
2) Do you consider the intent of the user? Some people fail in this endeavor. That is also where the longtail keywords come into play. Most of the time, your people are going to be someone who is ready to lockdown an orthodontist in their area. That is where you come in.Instead of using, “how to find a cure for misalignment of a tooth”, you need to use, “tooth alignment treatment” or something along those lines. Do you see the difference?
Your intended audience will find you online and want to book an appointment. It all comes down to proper use of Orthodontist SEO.
3) Some people like to duplicate their information and tags, then call it a day. Duplication of information could cause your page to get pulled into spam or have a lower audience volume.Do you want a listing for root canal work? Add that into SEO content. That idea is to use something other than “Best orthodontist”. That has been overdone to the point where is is exhausting.
4) Did you forget to include your location in the keyword search? That could also be a problem for you. Include the location too. Otherwise, your target audience cannot find you.
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