You often find yourself so focused on serving the clients you have that finding time to market to new ones is challenging. Professional services marketing relies strongly on Internet marketing to keep your business front and center in the minds of those who need what you offer, while you are free to focus on serving existing clients. Here are some tips that will help you with marketing for professional services.
Increase Your Visibility Online
First and foremost, you need to have an online presence that is professional and highly visible. This starts with a clear, focused web design, followed by search engine optimization (SEO). SEO allows you to use links, content, keywords and other strategies to ensure your website is one of the first people see when they search for the services you offer. Working with a professional services marketing agency will ensure that you are able to keep your website at the top with strong SEO tactics.
Use Email Marketing
Whenever you interact with people, get their email addresses and permission to add them to your newsletter. Then send helpful tips, strategies, special offers and other information through email to your contacts. Email marketing can help keep your services in the forefront of people’s minds, while also securing repeat business by branding your company or yourself as an expert in your field. Set up email marketing with the assistance of a professional services marketing company so that it is helpful to the reader, and will have a higher chance of being read rather than sent to the SPAM folder.
Paid Online Ads
In addition to the organic reach you receive through SEO, you can market your professional services through paid online ads. PPC (pay per click) is a type of advertisement that allows you to place ads on search engines, paying only when someone clicks your ad. These ads target specific keywords, which means you are able to ensure they are seen by people searching for exactly what you have to offer. To make PPC campaigns as effective as possible, partner with a professional services marketing firm to optimize keyword selections.
Create Social Media Profiles
Social media can be effective with professional services marketing. With social media profiles on sites such as Facebook and Twitter, you can promote the content you are producing for your website and keep your name top of mind with those who could use your services. Furthermore, social media pages rank well in search engines. Don’t neglect to create a robust presence on LinkedIn, which is where the professionals you’re targeting will be spending much of their time.