Realtor Marketing Services

As a realtor, part of your work requires constant effort to attract new clients. Without a strong marketing plan, your business will likely suffer.

While word of mouth can be invaluable marketing for realtors, you need to be proactive in order to keep new clients and properties coming your way. You also should embrace the power of Internet marketing. Here are some realtor marketing strategies you can implement to help sustain — and even grow — your business.

Create a Professional Website

A professional website is a must for the modern realtor. Not only can you use your website to showcase the properties you have listed, but it also can provide valuable information to buyers and sellers — and showcase your credentials as an agent. Talk to a realtor marketing firm to get expert tips for web design that works best for you. Make sure your website is mobile-friendly so people can find you no matter what type of device they are using to search.

Push Your Site to the Top of Search Results

After creating your site, focus on search engine optimization (SEO) to help it become one of the first sites people see when searching for “homes for sale” or “real estate services” in your area. SEO involves linking, keywords, meta tags and other strategies to show search engines that your site is authoritative. By getting your website listed as one of the first in search engine results, people will be more likely to visit your site and request your services.

In addition to SEO, you can use pay-per-click advertising (PPC) to get your listings at the top of search pages. PPC allows you to display short advertisements that post to search pages when people search the key terms you choose. You pay only when someone clicks one of those ads. This is an effective way to increase your visibility while using your advertising money effectively, but you will want to partner with a realtor marketing agency to ensure your PPC campaigns are strategic and effective.

Use Content to Connect

Real estate is all about connection. You need to connect with buyers and sellers in order for them to choose you over the competition. You can use online content marketing to build those connections and establish yourself as a real estate authority in your local area.

Consider setting up a content marketing campaign with the help of a realtor marketing company. Get creative with the type of content you produce and market, including items such as:

  • Blog posts
  • Press releases
  • Email marketing
  • Videos
  • Photographs
  • Infographics

Content brands you as a real estate expert, and helps your SEO efforts. It gives you more opportunities to drive traffic to your website and engage with your potential clients. The more content you can produce and publish, the more effective you will be — so get creative.


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