SEO for Realtors

How does the modern homebuyer find a home? Via the Internet. As a realtor, you need a strong online presence — through organic search results — to grab the attention of prospective buyers. That's what SEO offers.

Through the power of search engines and a winning SEO strategy, you can gather leads to help boost your success as a realtor.

Realtor SEO: What Works

How do you create the organic traffic needed to grow your real estate business? Here are the SEO strategies that, when implemented properly, will push your real estate website to the top.

Work to Elicit Positive Reviews

Positive reviews are helpful in building a real estate business. Not only do they build trust, but they also boost your SEO efforts. Search engines will boost your rank after recognizing that your services are highly rated, and those reviews connect to your website. Talk to your realtor SEO company about strategies designed to elicit a greater number of reviews.

Become Mobile-Friendly

Your potential buyers and sellers are searching for a realtor or a home on their smartphones. If your site isn’t mobile-friendly, you’re losing that search traffic. Google knows it, and penalizes sites that aren’t mobile-friendly. Bottom line: Restructure your site to work on mobile devices.

Analyze Keywords Effectively

Your site’s keywords and content play an important role in real estate SEO, so you must be smart about implementing these elements. Choose keywords that are locally targeted, have little competition and high search volume. Your realtor SEO firm will help you perform a keyword analysis to select the right keywords.

Build Links

One of the most important off-site SEO factors for increasing your search engine rank is a good link profile. When reviewing a site’s link profile, search engines want to see:

  • High-quality links from authoritative sites
  • Links from sites that are relevant to the real estate industry

To accomplish this, you need a strategic link-building plan and quality content to which other sites want to link. A realtor SEO agency can help you analyze your link profile and formulate a plan for improvement.

Create Local Directory Listings

Local directory listings in Google My Business, Yelp, Yellow Pages and similar business directories help people find you, not to mention they show search engines your validity and location. Keep your directory listings updated with accurate and matching contact information.

Generate Local Citations

The local chamber of commerce, local realtor association website and your real estate firm’s parent site (if applicable) are places you can have local citations — which include your business name, physical address and phone number. Local citations increase your chances of ranking high for local search queries, especially in the coveted Google local pack.

Patience + Perseverance = Success

SEO is like running a marathon. It takes time and persistence to build a solid SEO strategy, but the result is well worth the effort. Straight North has the experience and knowledge to build an effective optimization campaign that will get you the natural search results needed to push your real estate business to the top.


Contact us for more information