These days, 97 out of 100 people go online to shop for local services. If you aren’t ranking high on the search engines for roofers in your local area, you’re probably losing a lot of business to your competition. Fortunately, you can turn that around in a hurry with a search engine optimization (SEO) campaign.
Whether you choose to work with a roofing SEO agency or go it alone, here’s a simple, five-step SEO strategy you can use to generate a steady stream of roofing leads.
Step 1: Make your website mobile-friendly
Google likes to make it easy for people to search, so it rewards mobile-responsive sites with higher rankings. Also, if your site is easy for people to use with their phone or tablet, they’re way more likely to call you. So, if your site isn’t yet mobile-responsive, it’s time. Just be sure to hire a roofing SEO company with expertise in mobile-responsive design so you can realize the best results.
Step 2: Pick the right keywords
People all over the world need roofing services, but you want customers in your service area. To reach them, geo-target your SEO. Combine the names of the towns and cities you serve with all the words people use to find a roofer. For example, “San Francisco roofer” or “roofing contractor Santa Monica”. You will end up with a list of keywords specific to finding roofers in your area. Now, incorporate these words into the body copy and title tags on your website (be sure to do it in a way that makes sense to your readers, and watch your site rise in the rankings.
Step 3: Blog — and blog some more.
Lots of fresh, keyword-rich content over the long haul builds a strong online presence for your company. Publish a new article to your blog at least every week or two. Be sure to offer good, well-written information, and incorporate local roofing keywords wherever possible.
Step 4: Get lots of backlinks
Just as important as the SEO on your site is your off-site SEO — getting other sites to link back to your website. Local backlinks are especially good because they can help your local customers find you. But links from sites elsewhere on the Web can help you build site authority and rankings, too — just make sure they are relevant to the topic of roofing.
Here are some ways to get backlinks:
- Set up your Google My Business page
- Add your company to directories, such as local business directories and service provider directories such as Angie’s List and Houzz
- Provide guest posts and articles to relevant websites and blogs
- Contribute articles to local media
Step 5: Track and measure your results
Done right, SEO is one of the most cost-effective ways to generate a steady flow of customers and profits for your roofing business. However, it does take time, so be sure to track your web traffic and the new business it generates.
While it’s not uncommon to see significant results within the first month or two of implementing a local SEO campaign, it’s easier in some markets than others. Don’t be discouraged if you don’t see an immediate influx of new customers. SEO delivers better results the longer you practice it, so keep at it — or enlist the help of a roofing SEO firm — for best results.